Replies (96)
I’ve never been more bullish on innovative marketing through Nostr.
👋 Marketing guy who likes the telling a story and helping folks find solutions to their problems instead of the methods above. 🤯
Nostr isn't for everyone. Made for everyone but will never be for everyone.
Mew too! 😽
Someone must be developing a “watch this ad and get some sats” opt in ad platform for Nostr
Marketers literally ruin everything. I know cuz I was one..
I always hate those things and think they make no sense; anyone willing to trade their time for a few pennies cant possibly buy anything you’re selling.
Probably the reason it makes no economical sense is why Brave ended up just launching a shitcoin.
Good copywriters will CRASH it on nostr; that’s also why good copywriters lean towards email lists and often completely bypass social media as top-of-funnel
I agree I’d never do it or make a platform that does it. But millions of casual game users do choose to view ads instead of paying $2 for the ad-free version. Implicitly they’re making the choice that their time is worth very little. Wonder if made explicit they’d choose differently, or if it’s just a matter of the default setting (ads by default, pay to remove vs no ads be paid to watch).
On lightning there is no choice but to pay sats to advertise, but isn't the ad bot spam an endless cat-and-mouse problem on nostr? I guess you could just figure out some smart ways to block/mute but they'd in turn figure out ways to get around it, no?
I wouldn’t know, maybe
@Gigi does since he understands the gaming world; but I would guess most would prefer to pay but don’t have the means to do it (ie no banking)
Very bullish here. From my experience so far, it comes down to the WoT. It goes back to what you said earlier about Nostr, and the culture being built here.
You MUST establish a valued reputation first. It will take time, and you will have to grind, but if you're willing to do PoW, you can establish that reputation.
Once you've established that reputation, as long as you maintain it, it will grow exponentially via WoT. Fiat minded ppl do not understand this, which is why the Nostr community/culture is ahead of the curve.
Anyone here now, that is willing to put in the work, will enjoy the rewards of being here first. Just my 2 Sats.
Do you see any application of nostr that is similar to subscribing to an email list?
The other related thing is the insane amount of PPV traffic on garbage networks out there. There’s clearly a large market for it, and there’s enough money to keep that going. Kind of talking out of my hat here since I’m not versed in it but every time I stumble on these networks doing billions of impressions at a penny CPM it’s startling
I haven’t finished it yet 😅😅😭😭
The new marketing I'm waiting for.
PABLOF7z
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
View quoted note →
Hi! We are doing this at
@nextblock. Building an attention marketplace.
People opt in to see ads. Set a price for their attention. Advertisers set the highest price they are willing to pay. Every time there is a new block on the Bitcoin blockchain we match you up to see an ad.
Proof of concept coming soon!
May 2025!
Ok I’m very curious. Followed!
"The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented." 😂👌
PABLOF7z
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
View quoted note →
Zapvertising does work. It's just going to require a new marketing mindset. They'll come around eventually. The old model will die eventually. People have had enough. And when they do, marketers will adapt.
#Zapvertising will pave the path forward into new and innovative marketing plans.
PABLOF7z
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
View quoted note →
welcome to the revolution!
PABLOF7z
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
View quoted note →
Kinda bearish on zap advertising, but bullish on clients that remove the like button in favor of a zap button
How dare we expect value for value
People won't realize that all advertising requires a fenced in, captive, and domesticated "audience" that just doesn't exist anywhere on Nostr except Primal.
PABLOF7z
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
View quoted note →
Just the way we like it
Zapvertising is the best advertising
Oh boo 🙄
I think a fair amount of people would opt in on some sort of ad relay and get paid for viewing ads, not sure who this could be implemented or anything. But I can see it being a thing.
Most definitely 😀
PARADIGM SHIFT
When done well, marketing provides value. Not just for the brand and the medium, but for the consumer as well.
And nostr can be the place where this type of value marketing will thrive. Don’t know how yet, but we will figure it out.
Differentiate differentiate differentiate⚡️
How is this not a dystopian future you are trying to build? The choice to sell your attention will be exploited since the suggestive power of dark patterns is asymmetrical to the users' ability to regulate their behaviour in a closed system. Especially when it comes to "smart" people since they have the most bias believing they are shielded from such influence.
Authentic and truly good marketing is about communicating something good to others. It's about offering something that will make their lives better.
Sure, paying to become viral won't be much of a thing anymore, but that means more budget to making the product something people want to share rather than bribing the middle man to let others see it.
Other than nextblock, what other zapvertizers are there?
@Blockstream has been the pioneer in this field.
Did not know that. Thank you 🙏
I tested a zapvertising a couple days ago.
You are correct. Need to build the WoT. Community building.
For around 2000 sats I trended for an entire day while nudging Rigly.
They did not ask for me to do that. But it was me just playing around with possibilities.
@walker is the best example of this working, he zapvertised
@THE Bitcoin Podcast into being the fastest growing bitcoin podcast in the world 🔥
maybe watching our manifesto would help you better understand what we are building. this is the opposite of exploitation.
https://player.vimeo.com/video/1022486742?h=b71c266f13New media has already shifted to curators and influencers as opposed to ads. Nostr will do the same
You mind if I DM you?
A link maybe? Can't find anything on it.
Thought the same. Not at all. Lol
They zap people, sometimes 1K or 10K back in the day, to products on their online store or new versions of CLN, etc.
So just adding a link in the zap?
Azzamo.net/premiun is one I’ve seen recently, they zapped me, a couple of times. I’ve not checked it out though, tend not to for things like this.
Keep in mind, if it is the correct marketing to the right audience, that's beneficial for both parties.
Even on the big platforms and with seerch, there is zero chance you could know about every product, new idea, way to help your life, healthcare treatments, vitamins, clean meats, whatever...
There is nothing wrong with marketing when done right.
I got like 10 sats the other day.
Marketing should offer useful information, not simply unwelcome repetition. Otherwise it's just expensive spam.
Yes, absolutely.
Yes, what you're already doing.
Winning 🤣
Though, zaps of those amounts don't really fit the narrative of Zapvertising IMO. They're too small and easily missed. Larger amounts are seen and have more of an impact.
Interesting take
I was thinking about this yesterday when I got bombarded by a product advertisement on IG after a conversation with my partner on said product
Listening in on private conversations to know what product I’m interested in, just cheating to me
No effort involved, just putting money into a system to get your reward
Cool 😎 Thank you. 🙏
Sounds like a classic case of failing to adapt because it goes against his current job-aligned interests.
It all starts with your reply ratio.
Engagement is king.
Nostr is a stream of consciousness where thought leaders can GFY.
Communities are built with webs of interaction. Enriched in reality.
Couldn't agree more. It's the very nature of Nostr to engage, and build community.
Can't sit in the corner lurking, and then expect engagement when you post your one note per wk. 🫡
I'd like to think that 21 sats won't always be worth a mere 2¢. One day they may have the equivalent purchasing power of $21 today...
I still wouldn’t waste my time watching ads for sats.
Everyone has a price, though, right? For enough sats I'd wager you would.
The homeless and unemployed could do it to at least make something. "Will watch ads for sats."
Struggling with this personally as an ecommerce business. I’ve always found it less intrusive to advertise on platforms like Amazon or Etsy where people are actually actively shopping.
@nextblock is going to solve this exact issue. They are creating an attention market place where users set their price for 30 seconds of their attention advertisers set the price they’re willing to pay. Boom we have a market place where everyone will leave happy.
Talked to a guy a recently who's in the online marketing space.
He had a lot of interesting questions about nostr.
BUT
He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.
If you want people to see ads you'll have to earn it.
He felt almost INSULTED.
Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.
As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats
Like a central banker having their handy printer taken away.
The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.
Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.
Super Interesting.
Nostr will shit all over the current version, which is predicated on everyone drinking neuro toxic water and having a mild form of brain damage.
the level of personalisation and specification nostr will allow for will be unprecedented because of its openness
# 👀☕🇧🇷GM
“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”
― Upton Sinclair
Hope he continues to want to feed them.
Is that a good or bad thing?
We promote our stuff here but not as the legacy publishers would do. We just have our NPUB as any other pleb. We share our product at the time we replay to interesting posts. Is people who decide if they want to follow us to know the news, or not.
Then if they buy it is another thing.
I like that
ONCE YOU SEE IT, IT CANT BE UNSEEN. INTERESTING CONVERSATIONS
The amount of people willing to sell their eyeballs in exchange of “free” services is pretty damn high.
In the end… let the strategies fight it out. Looking forward to the first Nostr client that implements traditional advertisement, and fixes the toxicity of that industry.
You are slowly abandoning chaos it seems.
Different angle, but I like the idea of "this uses Nostr" being a marketing hook for B2B products. So still just marketing of products to companies, but the fact that B2B product x makes use of Nostr in some certain way makes that product more palatable to business buyers.
You could do a 5 second video ad that's just you saying to a camera "I hate ads too but please buy my products I'm sorry"
Zapvertising is the way ⚡️
No. Smart ways to block/mute them don't let them get around it, that's what's smart about those ways.
Bots are an endless problem on nostr because nostr is full of idiots like
@Derek Ross and
@Alex Gleason and not many people smart enough to listen to me.
🇵🇸 whoever loves Digit
How so?
Also, still waiting for you to stop doubling down on gaslighting and time-wasting. Admit those are what you were doing here, not merely being "confused" - and if you want to apologize, offer substantial help with the same power you've abused here, or a relinquishing of that power, instead of empty words.
View quoted note →
Neither. People get to choose.
This explains why ad quality has been going down the drain in the fiat era. I remember superbowl ads were an EVENT. Now, nobosy even remembers them. Creativity has been phased out of the ad industry, because they don't need it, they can simply shove it down our throats. So good creative ads are less valuable than ever. Sad state of affairs. Bitcoin and Nostr fixes this.
Using Primal web interface, there's always "Trending 24h" events list headed by
@ODELL GM CAPSLOCK MESSAGE. I think if you need Nostr ads, you need to buy it from guys like him....
there will be a way to pay to feed shit down people's throats. someone will invent some kind of opt in advertising but instead of the platform getting it, the users do
maybe a special relay you can add that drips ads over time but you get a monthly zap for having it?
there's definitely people out there that will look at an ad for 1 sat and there's also people out there that will pay 1 sat for those eyeballs.
just a matter of time
just saw a trending post now with 78 comments to follow and comment for 20 sats. 2 cents a follower is pretty cheap!
Yeah, we need to figure out how to support the free Nostr infrastructure (relays, media servers, etc), because otherwise Nostr won't grow or succeed. Most ppl out there are used to not paying for social media and would (and do) gladly trade their data to big corprorations like Meta, X, Google, etc to be able to use social media for free. For Nostr to succeed we need them here and we can't charge them. So ads might be a good solution to keep the free tier alive and functional.
Can't argue with that 😂
#zapvertising
They'll pay individuals to post rather than the platform - that's slightly better as you can unfollow someone who posts loads of ads, but if twitter is a guide, most people will accept it. So my guess is it's not a big change for marketers.
Hehe I had a similar mindset when I first joined Nostr. I thought the same network effects won’t apply here.
Social engineering and click bait still works on Nostr tbh. After all people are using it.
I hope rage doesn’t sell here as Nostr gets more participants.
Are there a lot of people who don’t use ad blockers? I never see ads online.
nostr is succeeding in my life but I see advertising as inevitably. where attention goes, money flows. the good thing is that with nostr, it will be opt in. with platforms ads and tracking are the default
#yestr
#iykyk
🔥🎯🎯🎯🎯
LFG 🚀
