They zap people, sometimes 1K or 10K back in the day, to products on their online store or new versions of CLN, etc.
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So just adding a link in the zap?
I got like 10 sats the other day.
Yes, what you're already doing.
Winning 🤣
Though, zaps of those amounts don't really fit the narrative of Zapvertising IMO. They're too small and easily missed. Larger amounts are seen and have more of an impact.