Now @jack is pushing BIP-177 to change satoshis to bitcoin. Are these people crazy?! Turning 21 million bitcoin into 2.1 quadrillion “bitcoins” isn’t just bad branding—it completely nukes the most important meme in Bitcoin’s history. This isn’t just a bad idea. It’s a recipe for confusion, dilution, and long-term cultural fragmentation. We’ve spent 15 years building absolute clarity around one of the strongest memes in monetary history: 21 million Bitcoin. 100 million satoshis each. Simple. Elegant. Untouchable. And now, right on the edge of global adoption—now—they want to rewrite the script? This doesn’t feel like UX optimization. It feels like a narrative hijack. A subtle takeover—not of the protocol, but of how people think about Bitcoin. And that’s just as powerful. Maybe I’m paranoid. But changing the unit, the name, and the supply right before mass onboarding doesn’t just feel tone-deaf—it feels strategic. Like rewriting the map while millions are just beginning to find their way. I’ve never heard anything more short-sighted, more dangerous, or more fundamentally disconnected from what makes Bitcoin work. It’s not a UI bug. It’s a memetic monument. You don’t demolish it for clicks, smooth UX, or vanity campaigns. You protect it—because mass adoption is coming. And what people adopt must be the truth, not a convenient lie wrapped in “accessibility.” image

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Jack is correct. Its good marketing and builds better brand awareness. Human psychology backs his claim. Exhibit A: 1980s. McD is selling the 1/4 pounder. A&W competes, puts out the 1/3 pounder. Sales fall flat. Obviously, 1/3 > 1/4. Doesn't register with customers. Campaign fails. McD wins. 1/4 pounder still here, successfully. The "stack sats" meme is great for those in the know. But outside this micro-bubble, no one understands. However, it's not all or nothing. Bitcoin for large amounts Sats for small ones. Bits for txs in the middle. Approachable. People get it.
He is absolutely wrong about it: Let’s imagine BIP-177 goes through. Today, 1 Bitcoin = $105,000. If satoshis are renamed “bitcoin,” that same asset becomes: 1 “bitcoin” = $0.00105 Let that sink in. The asset people dream of hitting $1 million per coin… The meme that drove curiosity, conviction, and global attention… Suddenly slashed to less than a penny—overnight. No, it’s not “just a UI change.” It’s psychological and memetic destruction. You think normies are confused now? Try explaining that we didn’t change supply, just the unit, and now Bitcoin trades for one-tenth of a cent. Try onboarding people into an asset that no longer feels scarce or elite. This isn’t just bad UX. It’s economic sabotage dressed up as “accessibility.” It crushes momentum. It dismantles meme power. It’s the worst possible move—economically, strategically, and culturally. You don’t reprice a monument. You protect it. 21 million Bitcoin. 100 million satoshis. Leave it alone.
I said it on X to @jack and I’ll say it again on here. Jack, Wrong on both counts. You don’t get to rename a key factor in a global movement just so it matches one of your products. Understanding Bitcoin is a rite of passage. PV 🤙
“Buy Bitcoin!” “Its to expensive…” “You can buy a million sats for X dollars.” “Sats? Whats that a new bitcoin?” “No, its a fraction of a bitcoin. Like a penny to a dollar.” “…” That is just about EVERY conversation with new comers. “STUDY BITCOIN!” “When? I dont have the time…” Im not sayjng change “Sats” to “Bitcoins.” But market psychology proves people don’t (and won’t) get it.
Let's face it Jack wants to destroy the narrative so he can keep profiting from the fiat system. So sad they only care about themselves. No one of them gives a shit about freeing people from fiat slavery at all. They only want to enrich themselves.
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Rand 7 months ago
incentives*/****
How is it good marketing? People don’t know that Bitcoin is money, most think of it like a stock and don’t really understand it. Then what, we’re going to run a decentralised marketing campaign (funded by whom?) to inform the world of the change in denomination in our money which they don’t even understand is money? So a decentralised campaign where there is most definitely not consensus, in which toxic maximalism is going to fight this and then anyone who comes into contact with it is just going to be confused and wondering why Bitcoiners are fighting over this and have NFI what this is about It’s not good marketing, it’s stupidity. It’s messing with things because people think they know better. You want human psychology - unit bias is an individual thing. That’s a fact. 100 currency units to you is not the same as 100 currency units to me. 1,000,000 units in Vietnam is very different to 1,000,000 units in the US. So this doesn’t fix anything, it only opens unnecessary confusion.
I think we need a unit for 100 sats It is much simpler to think to spend about something worth 0.1 usd or 1 usd (in 5 years) than worth 100k usd or 0.1 cents I am not sure calling it bitcoin would be a problem. There would be 21 trillions bitcoins (at 100 sats a bitcoin) in line with US M2 now (and less us M2 tomorrow Satoshi (I know it is not an argument but it shows some people not hostile to Bitcoin or stupid) mentioned possibility of changing decimals for the unit
Maybe we just need better education, then. Otherwise we will always end up falling to the lowest common denominator. We don’t have to adapt to dumbness, we have to help people out if it. That’s how we advance.
Good marketing by keeping the branding consistent. The whole concept of marketing is to build awareness and reputation. If the message is inconsistent, it becomes confusing and turns people off. The average attention span of people in 2025 is 8 seconds. If you can’t explain it to them with that window, you lose them. (It use to be 9 seconds a year ago, and 30 seconds 10 years ago). A decentralized marketing campaign is essentially what everyone does, whether they know it or not, and having these conflicting and competing ideas of what bitcoin is and what it isn’t is exactly why we are where we are. “Hodl” “Spend and replace” “Never sell your bitcoin” “Hyperbitcoinization” The idea of bitcoin as a stock wins out more often than not is because its simple. Starightforward. Attacks the need. Am I saying that I agree with BIP-whatever-the-fuck? No. Am I saying that sats should be turned to bitcoins? No. What I’m pointing out is that sats exists in a micro-bubble within the bitcoin ecosystem. The most POPULAR and downloaded wallets do not have sats as a unit measure. “It hurts the meme?!” What meme? No one outsidr of here understands it, gets it, its not even on their radar. Compound this with the notion that only 4% of THE WORLD (maybe 3.24M ppl) hold bitcoin. And of that 4%, the majority holders are now institutions. They are not thinking or promoting sats in their financial news interviews, conference panels and marketing brouchures. This is just basic market research. Knowing this can help craft a dialogue to help on board more people and places to Bitcoin. But, if everyone wants to ignore human nature and psychology, go ahead. Im just trying to help bring some reality to the ideolouge.
I haven't eaten in 3 days and talk to the universe. It told me some of you are really wrong about op_return and sats. (Fiatjaf is also wrong about NIP90). Some people want to inflict damage on stuff they should defend with their life instead. I said it and I'll say it again. You don't just go and fuck up Bitcoin. It's too important for humankind. I will never accept any of this malakery.
GLACA's avatar GLACA
Now @jack is pushing BIP-177 to change satoshis to bitcoin. Are these people crazy?! Turning 21 million bitcoin into 2.1 quadrillion “bitcoins” isn’t just bad branding—it completely nukes the most important meme in Bitcoin’s history. This isn’t just a bad idea. It’s a recipe for confusion, dilution, and long-term cultural fragmentation. We’ve spent 15 years building absolute clarity around one of the strongest memes in monetary history: 21 million Bitcoin. 100 million satoshis each. Simple. Elegant. Untouchable. And now, right on the edge of global adoption—now—they want to rewrite the script? This doesn’t feel like UX optimization. It feels like a narrative hijack. A subtle takeover—not of the protocol, but of how people think about Bitcoin. And that’s just as powerful. Maybe I’m paranoid. But changing the unit, the name, and the supply right before mass onboarding doesn’t just feel tone-deaf—it feels strategic. Like rewriting the map while millions are just beginning to find their way. I’ve never heard anything more short-sighted, more dangerous, or more fundamentally disconnected from what makes Bitcoin work. It’s not a UI bug. It’s a memetic monument. You don’t demolish it for clicks, smooth UX, or vanity campaigns. You protect it—because mass adoption is coming. And what people adopt must be the truth, not a convenient lie wrapped in “accessibility.” image
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Javier's avatar
Javier 7 months ago
There is a saying, that started with the betrayal of Andreas and continued with the stupidity of Roger, that says: "All your heroes are compromised." And it never fails. Sooner or later they reveal themselves.
boo-bury's avatar
boo-bury 7 months ago
Nostr and The Narrative Hijacks: The New Old Normal
Bilthon's avatar
Bilthon 7 months ago
Wait—you’re telling me someone had enough time to waste writing a whole BIP for this? In 2025? Things must be pretty slow over at Bitkit
Very interesting discussion. I learn from that. Thanks. The good thing is that bitcoin just doesn’t give a shit about all that 🧡
confusing people's thinking is a key strategy of psychological warfare, and was used to create the edifice of socialist bureaucratic stupidity i really wonder how they leaned on jack to promote this bullshit but it's possible his mind was this mushy to begin with, else how did he not stay ahead of the attempts to make the minds of his colleauges at twitter mushy?
The decimal place is fake. Just remove the decimal. No normal person cares about the “muh 21 million” meme to begin with
Displaying amounts in sats is great! Calling them "sats" is utterly confusing to the world at large. "I wanted to pay in Bitcoin. Is this a scam?"
I 100% agree with you. Jack is a larper about bitcoin has to be used as money (block doesn't accept sats for their bitkey) and at this point I would consider him an enemy to bitcoin. And btw you're not paranoid
🎯
GLACA's avatar GLACA
Now @jack is pushing BIP-177 to change satoshis to bitcoin. Are these people crazy?! Turning 21 million bitcoin into 2.1 quadrillion “bitcoins” isn’t just bad branding—it completely nukes the most important meme in Bitcoin’s history. This isn’t just a bad idea. It’s a recipe for confusion, dilution, and long-term cultural fragmentation. We’ve spent 15 years building absolute clarity around one of the strongest memes in monetary history: 21 million Bitcoin. 100 million satoshis each. Simple. Elegant. Untouchable. And now, right on the edge of global adoption—now—they want to rewrite the script? This doesn’t feel like UX optimization. It feels like a narrative hijack. A subtle takeover—not of the protocol, but of how people think about Bitcoin. And that’s just as powerful. Maybe I’m paranoid. But changing the unit, the name, and the supply right before mass onboarding doesn’t just feel tone-deaf—it feels strategic. Like rewriting the map while millions are just beginning to find their way. I’ve never heard anything more short-sighted, more dangerous, or more fundamentally disconnected from what makes Bitcoin work. It’s not a UI bug. It’s a memetic monument. You don’t demolish it for clicks, smooth UX, or vanity campaigns. You protect it—because mass adoption is coming. And what people adopt must be the truth, not a convenient lie wrapped in “accessibility.” image
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In the actual code, the decimal place in bitcoin amounts doesn’t exist.
The decimal isn’t fake—it’s a human-readable layer on top of satoshis, which are very real and very intentional. Removing the decimal and calling satoshis “bitcoin” doesn’t solve anything—it destroys the clarity we’ve built. And the idea that “no one cares about the 21 million meme” is just wrong. That meme is why Bitcoin works. It’s why people trust it. It’s why it has value. It’s what makes it different from every fiat system on Earth. You don’t rip out the heart of a protocol just because some people don’t get it yet. You teach them. Because Bitcoin doesn’t adapt to confusion. It survives because it resists it.
Javier's avatar
Javier 7 months ago
Yes. Their non-monetary usefulness is an excuse for becoming a paria. All smart contracts are monetary.
Javier's avatar
Javier 7 months ago
Andras Antonopolus, the most famous influencer until 2015, when he became an ethereum shitcoiner.
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Deleted Account 7 months ago
Jack ain’t been the same since Drake fucked his girl Thought he was smarter than this Anyone with a quarter oz of a brain in their skull knows this is the dumbest BIP ever Like it literally makes me angry that people are this fuckin stupid in Bitcoin It’s disgusting
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Deleted Account 7 months ago
A lot of these bitcoiners are virgin nerds with nothing better to do
zBTCowany's avatar
zBTCowany 7 months ago
First spammer now wants to do this. Stop changing Bitcoin.
> You don’t rip out the heart of a protocol just because It’s not ripping anything out of the protocol. The decimal doesn’t exist in the protocol. Think about that before you write a 15,000 word cope post.
True—the decimal doesn’t exist in the protocol. But 21 million bitcoin does. Renaming satoshis to bitcoin isn’t a display change—it’s a full-scale narrative reset. And that’s the real attack.
BBG's avatar
BBG 7 months ago
Totally agree 👍
*checks source code* 🪙👩‍🚀🔫👨‍🚀 always has been.. The source code uses an integer all amounts of “bitcoin”. In other words, 1 Bitcoin = 1 Satoshi
Nice meme, but no—1 Bitcoin ≠ 1 satoshi. The source code uses integers, yes—but it counts in satoshis, not bitcoin. 1 BTC = 100,000,000 satoshis. That’s how it’s always been. Saying 1 satoshi = 1 bitcoin isn’t a clever insight—it’s a total redefinition of the unit, supply, and meme. And it’s not in the code. It’s in the narrative you’re trying to rewrite.
KD9to's avatar
KD9to 7 months ago
There is only 1 bitcoin
Not talking about Ethereum or any other crypto in specific but I do think the blockchain tech might have other usefulness - like making voting records public behind a cryptographic wall, for example - this would help make voting transparent and verifiable. When it comes to money, yeah only-bitcoin and nothing else.
Respectfully, you’re missing the red flag here. BIP-177 isn’t a protocol-level proposal—it’s an informational BIP. That means it bypasses consensus entirely. It’s not about changing Bitcoin Core. It’s about changing how wallets and exchanges display Bitcoin—by redefining 1 satoshi as 1 “bitcoin” in the UI. That’s what makes it dangerous. It targets perception, not protocol. And now that Jack Dorsey—a wallet manufacturer with massive reach—is backing it, you start to see the full picture. This isn’t about software constraints. It’s about steering the narrative, quietly, through design. That’s not drama. That’s strategy. And we’d be naive to ignore it.
hasky's avatar
hasky 7 months ago
if man changed satoshi into bitcoin , then man also deprecated the value , as jack mention 1 sats = 1 btc and that would be unfair to people who onboarding first , their bitcoin value would be less , very very less . in my opinion .
Javier's avatar
Javier 7 months ago
You really can't make voting records transparent if you control all the voting process, including the issuance of the voting permit itself. Look at what happened in Venezuela. For me, in general smart contracts are fool contracts. In the moment you introduce an admin or oracle, they are as corruptible as any other human contract.
Of course, no system is perfect. But ones are better than others. I would rather try figuring out how to use cryptography, private/public key, and auditable blockchain tech to try and make voting as privately as possible for the individual but as public as possible for the result verifications. I think the best shot at that is something pertaining to blockchains rather than keeping with the old system which is highly corruptible.
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Deleted Account 7 months ago
Jack let Shake Shack beat him to the punch of accepting bitcoin everywhere before square terminals Come on buddy Focus on the real shit Fuck this stupid ass BIP
Nymmo's avatar
Nymmo 6 months ago
Same guy that censored on Twitter and then said my hands were tied. What you expect. He’s a great builder but always drops the ball on things that matter fundamentally.