Jack is correct.
Its good marketing and builds better brand awareness.
Human psychology backs his claim.
Exhibit A:
1980s.
McD is selling the 1/4 pounder.
A&W competes, puts out the 1/3 pounder.
Sales fall flat.
Obviously, 1/3 > 1/4.
Doesn't register with customers.
Campaign fails.
McD wins.
1/4 pounder still here, successfully.
The "stack sats" meme is great for those in the know. But outside this micro-bubble, no one understands.
However, it's not all or nothing.
Bitcoin for large amounts
Sats for small ones.
Bits for txs in the middle.
Approachable. People get it.
Replies (5)
He is absolutely wrong about it:
Let’s imagine BIP-177 goes through.
Today, 1 Bitcoin = $105,000.
If satoshis are renamed “bitcoin,” that same asset becomes:
1 “bitcoin” = $0.00105
Let that sink in.
The asset people dream of hitting $1 million per coin…
The meme that drove curiosity, conviction, and global attention…
Suddenly slashed to less than a penny—overnight.
No, it’s not “just a UI change.”
It’s psychological and memetic destruction.
You think normies are confused now?
Try explaining that we didn’t change supply, just the unit, and now Bitcoin trades for one-tenth of a cent.
Try onboarding people into an asset that no longer feels scarce or elite.
This isn’t just bad UX.
It’s economic sabotage dressed up as “accessibility.”
It crushes momentum.
It dismantles meme power.
It’s the worst possible move—economically, strategically, and culturally.
You don’t reprice a monument.
You protect it.
21 million Bitcoin. 100 million satoshis. Leave it alone.
How is it good marketing?
People don’t know that Bitcoin is money, most think of it like a stock and don’t really understand it.
Then what, we’re going to run a decentralised marketing campaign (funded by whom?) to inform the world of the change in denomination in our money which they don’t even understand is money?
So a decentralised campaign where there is most definitely not consensus, in which toxic maximalism is going to fight this and then anyone who comes into contact with it is just going to be confused and wondering why Bitcoiners are fighting over this and have NFI what this is about
It’s not good marketing, it’s stupidity. It’s messing with things because people think they know better.
You want human psychology - unit bias is an individual thing. That’s a fact. 100 currency units to you is not the same as 100 currency units to me. 1,000,000 units in Vietnam is very different to 1,000,000 units in the US.
So this doesn’t fix anything, it only opens unnecessary confusion.
Maybe we just need better education, then. Otherwise we will always end up falling to the lowest common denominator.
We don’t have to adapt to dumbness, we have to help people out if it. That’s how we advance.
They should have tried 4/12th of a lbs…
#BTC
Correct.
