I sent 60,000 sats today as a test…
Here’s what happened, what I learned, and what I want to test next:
First off, I’m new to nostr, but things here excite me - I want to experiment, connect, and build.
In the last 24 hours I sent:
-199 zaps
- 60,000 sats
- Average of 301 sats per zap
- Second most sats zapped on the day
What happened:
- Gained 87 new followers
- Cost per follow 689 sats (~$0.65)
- Super high signal followers (people building on Nostr, Founders, etc.)
After doing a bit of research, it appears follower campaigns on X average around $1-2 per follow 🤷
I decided to mainly use “testing something…” as the text that goes along with the zap… not super direct, but was hoping that it was enough to peak curiosity…
I almost decided to go with “quick question” which probably would have performed better, but also pissed more people off at the same time…
That’s another thing I noticed, there is definitely a % of users who really hate all things related to this zap-vertising concept.
My next test:
Today I zapped 199 total zaps with an average of 301 sats per zap.
Now, I want to try sending several thousand zaps, with an average sats per zap around 10 or so…
We’ll see how it goes 🫡

Replies (73)
Experiment away.
You're figuring it out! The fastest way to get recognized and a follow is to send a large or unique zap.
Welcome to Nostr 💜🫂🤙🏻
👀
Aiming high 👌🫡🫂
You just got another follower, cost you exactly 0 zaps (in fact I zapped you) because I enjoyed this post. ⚡️⚡️
I'll give you a few follow, you madman.
Ads are tolerable if they pay you 😉
It’s a good data analysis and 60 dollars in today’s term will set you for the future !!
Keep posting the notes and zaps!!
Interesting experiment 😉
At the same time you can probably get more followers here by just posting good content.
Also don't overindex on the exact number of followers, different app will show a different number, since "followers" is a but fuzzy on nostr. It also matches real life where you can't really get the exact number of your friends...
I was gonna follow you but then I noticed I already am.
Welcome!
Everyone likes zaps!⚡️
This is the way
Welcome
I was a follower from this ad campaign . . . Did you net the zaps I sent back to you in the campaign cost? Wondering if other people sent sats back too.
No this only took into account zaps going out - interesting take I didn’t even think to look at the net, but that makes more sense actually 🫡
I decided to follow, just to learn more about zapvertising. Conversion cost? Zero sats.
If you figure it out let me know! The accountant in me was wondering haha.
I wonder if you’ll get more sats sent back on the smaller campaign.
Sucks to see people paying each other to pretend to be friends while ignoring my quality contributions. Makes me less excited for my nostr wallet bot project
I’ll probably open a business nostr account here in the next couple of weeks and might try out some “ad” campaign type stuff as well.
part of the increase in followers was having a top post on primal trending. people were generally really curious about what your had to say and what you were doing.
zapvertizing research is cutting edge.
you got me thinking and acting on my first big day back on the platform in a bit. super cool to see and learn about your findings
If you wanted some follows, I’d would have started out just asking people to follow and asking for a repost before zapping. I don’t think you need to zap. Most everyone on here is happy to follow real people with something to share.
Also value 4 value doesn’t need to be zaps. Post something interesting and you’ll pick up followers.
Finally don’t rush it. Steady progress each day.
Bonus thought: follow count is kind of a fiat concept. I’d would worry about the count as much as I’d worry about honest quality.
But take all this for what you will, I’m not influencer. 🫡
Yeah you’re 100% right - im noticing this now. Lotta follows coming in from posting not necessarily just the zaps themselves. Will probably do a day or two of no posting to see how that impacts
Noticing any additional traffic with your wine site?
🫡🫡🫡
Hi, I am just new a few days ago. I saw a post where you mentioned coconut oil which inspired me to make a post on how to make ghee at home. I gave you my first zap. Thanks
Welcome
The secret is engaging. We are a chronological timeline with real people who enjoy conversation. A community that thrives on hope and revolutionizing a free future.
Consider Nostr a reset of an internet that was hijacked decades ago empowered by a borderless freedom money.
Nostr + Bitcoin + Value 4 Value.
One trap a newcomer always falls into when exploring Nostr is comparing one app to another. In this case, the lowest hanging fruit… Twitter (X).
The interoperability aspect and ownership of an account is revolutionary. Would if that follow you purchased had no walls and had no expiration? Would if it went from YouTube to Instagram to Twitter to Facebook to Spotify and etc. A portable social graph.
How would that compare?
I'll be watchin
nothing to really speak of but day 1 of taking that seriously. may switch up the message so it's a bit more subtle
interesting journey
keep going!
+1 follower more
🎯 spot on, welcome!
I only follow them who follow me. With two or three exceptions.
“Nostr + Bitcoin + Value 4 Value”
That is something I can really get behind.
True engagement and offering true value.
Interesting, especially the comparisom of cost per follow on Nostr vs X 👍🏻
Yep
I have a startup that uses ai to modernize learning resources and tinkering. Except often people get turned off by education and ai 😂 yet we need to address the stagnation in our country’s infrastructure!
Nostr gives me hope that my crazy efforts may transfer some momentum in this fork in the road for our species. It’s definitely a vibe of making shit happen.
unfortunately too complicated for a lot of people. They're used to having accounts and passwords 😭
how do you select the people you zap?
Doge wallet can with code in tweet for a few years now.. Don't think it was really known about though..
Time / talent / treasure
Give value, get followers. That’s how easy it is.
Awesome project!
What is the finality of the tests? To check if there is a commercially viable creator economy using NOSTR?
What’s your AI DESIGN ?
Why not? Go for it! Zap Around And Find Out(ZAFO)⚡️
GM 🍵 😃 ✌🏼
To be upset that you are receiving money is wild behavior. Likely a reflexive response to traditional advertising where the ad is shoved into your entertainment and the user is expected to pay with their time. In this model you are paying the user to read your ad, fair deal in my book. Don't want the ad? Don't take the sats.
I’m exploring.
I’m a builder & creator at heart.
This for me is the fastest way to learn what I want to build.
🥺
Welcome to #Nostr, my friend. I am very happy for your initiative.
I think
@walker should see this initiative since he always support #zapvertising
The paradigm shift in how advertising is done is happening in #Nostr 📢⚡
Mike Rama
I sent 60,000 sats today as a test…
Here’s what happened, what I learned, and what I want to test next:
First off, I’m new to nostr, but things here excite me - I want to experiment, connect, and build.
In the last 24 hours I sent:
-199 zaps
- 60,000 sats
- Average of 301 sats per zap
- Second most sats zapped on the day
What happened:
- Gained 87 new followers
- Cost per follow 689 sats (~$0.65)
- Super high signal followers (people building on Nostr, Founders, etc.)
After doing a bit of research, it appears follower campaigns on X average around $1-2 per follow 🤷
I decided to mainly use “testing something…” as the text that goes along with the zap… not super direct, but was hoping that it was enough to peak curiosity…
I almost decided to go with “quick question” which probably would have performed better, but also pissed more people off at the same time…
That’s another thing I noticed, there is definitely a % of users who really hate all things related to this zap-vertising concept.
My next test:
Today I zapped 199 total zaps with an average of 301 sats per zap.
Now, I want to try sending several thousand zaps, with an average sats per zap around 10 or so…
We’ll see how it goes 🫡

View quoted note →
Thanks for the good vibes ⚡️💜
#nostr benefits from the likes of you 🤟🫂🔥
Followed you! 🫂
Being that Nostr is a forever protocol the time preference is low. Tools will be built to simplify the onboarding. It’s just a matter of staying the course in many respects.
I for one feel weird putting an email in, allowing my data to be collected and all the baggage that comes with legacy social has worn a lot of people out. Nostr is a breath of fresh air but like you said, there is a learning curve. Hopefully we can nip that in the bud overtime.
🫡
Keep building! 🚀
Sure you do 😀
Followed. 🔥
Followed
That's a very interesting initiative.
I will follow it closely to see what result it will give.
Zap those sats 💪
The zaps are the algorithm 😁
TLDR
Zaps are good?
Do you collect data for this zapvertising experiment?
Welcome to #nostr and #zaps

It’s fun to be the zap fairy 🧚
You are very pro in marketing! 👍🙂🤙
And spending sats on #Nostr much more easier way to buy goods than using fiat in other soc media.
(I've never had TikTok account, and never bought any merch on any centralized soc media).
> sent 60,000 sats today as a test…
Test failed!
Didn't get them.
Wild thing… zap-vertising sounds fun ⚡️