The urgency to adopt Nostr is relaxed compared to Bitcoin.
Nostr is earlier on its path and Bitcoin is an end in itself, while Nostr is a means to that end. However, if you are trying to build an audience for yourself or a business, the opportunity is massive.
Being a first mover has always been an advantage on new social platforms. If you were early to Instagram, you had fewer photographers to compete with than you do now. Being early to TikTok and making a single viral video changed people's lives.
But, for every successful new platform, there were many failures. If you built a following on Myspace or Vine, you better have connected with your followers somewhere else. If you didn't, all you were left with when those platforms died, was some good, old-fashioned character building.
The beauty of Nostr is that every kind of social media will eventually come there. Like iterations, most will fail, but this time you don't lose your connections when they do. The barrier and risk to trying new things is minimal.
Building a following on Nostr is the only way to have an owned social audience. It is the only audience that is completely portable. You don't need to fight for the same handle across apps. You don't need to convince people to follow you in ten different places. At scale, your Nostr followers follow you once and enjoy your content in whatever format they prefer.
Being early on Nostr is being early to every future app built on the protocol. Instead of getting a head start on one platform, you're getting a head start on all of them.
The opportunity is enormous. 
