The hardest part about building a business for Bitcoiners is the volatility.
This is obvious when we think about Bitcoin financial service businesses, but its true for any business that services Bitcoiners.
When the price is up, things are good and their customers show their insane loyalty.
But as soon as the price turns down, even around 10%, spending patterns change in a pretty major way.
Though they may still be up 100s of percent, Bitcoiners are humans who get used to the new normal of their higher net worth quickly.
Unfortunately this occurs at the same time as your bitcoin is lower in price and you are human, so you feel it even more.
Running a business for Bitcoiners is not for the faint of heart.
Soak Quest
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Our Mission is to create a thriving Bitcoin Circular Economy leveraging NOSTR.
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The current Arizona Governor has vetoed 8 pro-Bitcoin bills since taking office in 2023 (including 3 reserve bills and a node runner protection bill).
Karrin Taylor Robson is the leading contender to become Arizona’s next Governor.
With this coming election, Arizona has an opportunity to turn ORANGE.
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Our only goal at Soak Quest is to become this man.
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Compare the first mover advantage of building a following on Nostr to being early to Bitcoin.
One might seem 10x easier, but maybe the other has a hell of a lot more agency.
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Why does Bitcoin attract high quality businesses?
The collectibles era has peaked. Sure, there are still novelty products, but most Bitcoin businesses err toward quality over quantity.
Entrepreneurs who understand bitcoin tend to see further out. They are often people with integrity who want to solve root causes with truth and clarity. They want to build something meaningful.
There are plenty of businesses who accept "crypto" because it's easy to plug into a shop page, but those focused on bitcoin and bitcoiners tend to understand that quality wins in the long game.
It's wild how much Bitcoin changes the incentive structure. 

YOU CAN JUST START A BUSINESS
Bitcoin businesses age differently.
It’s completely foreign to most founders to keep a portion of money aside, intentionally not invested back into the business. To many founders, that seems impossible, but Bitcoiners understand how valuable it can be.
That Bitcoin kept aside is the guaranteed upside.
It may be small as many can only afford to keep the Bitcoin they get paid with to start, but it is meaningful.
50% of businesses fail in the first five years.
In 4 years, you've historically guaranteed a positive Bitcoin return.
This can seem like having one foot out the door, but it’s better than that. It’s a foot out the door that can turn into a jet engine for growth on its own. All you need to do is survive without it for a few years. 

Marketing Bitcoin products is a retard dominated industry so we brought in an outside expert to level up our game.
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Everybody knows they need a healthier experience online, but how does NOSTR Cross the Chasm?
When it comes to Bitcoin adoption as a medium of exchange, most people cite Gresham’s Law.
Bad money gets spent first. Good money gets hoarded.
Let’s take it a step further.
Producers who understand and accept bitcoin early have a leg up on the competition. They can keep quality high because the cost of their inputs is not rising faster than their savings.
Likewise, consumers who save in bitcoin see their lives improve and can afford higher quality goods.
Those high quality goods are increasingly made by bitcoin forward companies with less and less incentive to deal in fiat at all.
What starts at the high end eventually trickles down as more companies see the value of bitcoin and fewer need to accept fiat. 
