It’s ridiculous the extent companies apply marketing. It’s not a filter, it’s atmospheric particulate optimization module. Battery - Quantum energy retention core Bulb - Photon conversion capsule Door - adaptive entry barrier system Then they use fancy disassembly 3d illustrations and animations to show how one part fits into another like it’s supposed to be amazing… 🤦‍♂️ Everyone learned from Apple that if you want to sell average junk, you need to get fancy with names. Now it’s prevalent everywhere.