Growing an account on Nostr is a manual process.
There's no algo that consistently displays your posts to people who don't follow you. Everything on Nostr is earned. Here's what you should do:
1) ENGAGE: No one is going to see your posts when you have a small account. To get people to notice you without an algo, you need to comment on their posts. Engagement is low for most people, so your effort in this will go further than on other platforms.
2) ZAPVERTIZE: You could run a big campaign, but you find success if you use your zap message to make it clear what you do. Give people a reason to click on your profile. Your Zap Message is more visible than any comment. If you're the top zap, your message will be seen by everyone who sees that post on some clients. Hunt for low cost, valuable opportunities here.
3) SPONSOR AN INFLUENCER: There are have's and have not's when it comes to reach on Nostr without as much middle ground or social mobility. If you are a business, I recommend sending product to someone with a bigger reach to repost your posts. Value for Value and Repost Culture are core to Nostr and there's no Algo score that you would be disrupting for them. Getting reposted by a big account consistently will take you far.
Otherwise the advice is the same for most social media growth. There's no substitute for consistent content production.
There are hacks, but overnight success doesn't exist on Nostr. The beauty is that the results from all the work you put in, you own.
