Most businesses are waiting to get through Thanksgiving so they can start their huge Black Friday Sale. It is a big day for sales volume, so I get it.
I found much more value in Thanksgiving itself though.
This is the difference between focusing on brand and focusing on sales.
I was bombarded with people reaching out or posting that they were drinking Peony Lane Wine with their family for their Thanksgiving meal.
Whether they opened it because it is their favorite wine or because they wanted to tell their family they bought it with Bitcoin, they drank my wine during the most important meal of the year.
No Black Friday sale can compare to that customer experience.
Did I miss out on some sales by not giving a huge discount and focusing on Black Friday? Definitely. But every company posting record volume days would kill for the brand equity created by being part of Thanksgiving dinner.
