After diving in some more, I found that people spent 7x more minutes on X than Threads, meaning they’re really not engaging there. So maybe the users are just artifacts of already being on Facebook or Instagram.
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Foe what it’s worth…
For my job “on the outside” I posted the same thing on the following platforms yesterday:
- Tweet/X
- Instagram Image
- Threads
100 and 150 likes on Twitter/X and Instagram, and just three in threads. But I know some people really like Threads.