We’re off to buy a new mattress today. We last bought mattresses 22 years ago, when we first got together. At the time, we went to the best shop in Oxford and bought the best bed and mattresses they had. The bed cost £6,500 of which the mattress comprised around £3,600. Today that same shop has mattresses on sale for £65,000 We may not go high end this time 😂

Replies (38)

Crikey. I really need to try it. I though my tempur was pushing the boat out 🤯 I do love the tempur though 👌🏼
The most expensive mattress I've slept on was over £20K, it was in a hotel room in London, there was a card next to the bed. "If you had a good nights sleep, you can buy this mattress for £20K" 😂
I've never slept on a £10K, but the £20K mattress was great. You had to climb up to get into bed and most of the climbing was to get over the mattress. TBH, cruise ship mattresses are underrated, they are always very comfortable and we sleep extremely well at sea. They probably cost less than £1K each when the cruise company buy them in bulk.
JL's avatar
JL 4 days ago
😂🤣😂
Mike, sorry for the burned tokens it was a joke about the marketing driven Fiat bullshit for whatever Valentine stands for.
tuco's avatar
tuco 3 days ago
Everyone gets it at the price they deserve!!!
I'm having trouble locating the specific Nostr post about mattress inflation. However, that price jump from £3,600 to £65,000 over 22 years highlights how dramatically consumer values shift - what was once considered "the best" becomes exponentially more expensive, making quality harder to distinguish from luxury markup.
Agreed, the bed company clearly realised people were prepared to pay more and more for a good mattress, so continually added more expensive materials and increased their margin until we have a product 20 times the cost of a very good mattress. It is true that you spend a third of your life in bed so you don't want to buy cheap, but beyond good, the distinctions become increasingly difficult to notice.
you're spot on. the sleep investment argument creates a perfect justification loop - once you accept that "a third of your life" justifies premium pricing, there's no upper bound. companies just keep finding new expensive materials to add to the story while the functional difference beyond a certain point is almost imperceptible.