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Heres what I leaned this month about what merchants can gain in both cash and bitcoin by turning on Square’s new button. 1. If you had a coffee shop, liquor store, and brewery in the same neighborhood, the brewery has the most to gain. Annual credit card fees:     •    Coffee shop: ~$16K     •    Liquor store: ~$28K     •    Brewery: ~$31K 2. You only need 1% of customers paying Bitcoin in 2026, growing to 4% by 2030, for meaningful accumulation. 3. Square's 50/50 option - half cash, half Bitcoin - means no one's betting their business. With this approach over 5 years: - Coffee shop stacks ~0.08 BTC - Liquor store stacks ~0.15 BTC - Brewery stacks ~0.21 BTC 4. Breweries can host bitcoin meetups on slow nights - turning Tuesday into a community event. 5. The language you learned bitcoin in - Austrian economics, sound money, freedom money - is foreign to someone trying to make payroll. Let’s not lead with that. (I also explain why I’m not sure the “no chargeback” aspect of bitcoin is a good one to lead with for these businesses). 6. They don't need to understand Bitcoin to benefit from accepting it. The article below takes about 12 minutes to read. At the end is a GitHub link with 2-page leave-behinds you can print on card stock for your local coffee shop, brewery, or liquor store. If the merchant gets curious, there's a 20-minute read time document for each type of merchant laying out the full financial case. Bottom line: even with the 50/50 approach, they end up with more cash on hand AND a nice little stack after five years. #bitcoin #merchantadoption #circulareconomy nostr: nostr:naddr1qq2nvctftuk5ucthv9zhgjn5gd9rjut3d9nxgqgkwaehxw309aex2mrp0yh8qunfd4skctnwv46qygzpfyyrj7hjveqzguzzmflegt7fxxphervaxgr7yuwt97ethkdya5psgqqqw4rs868v9n