One of the most off-putting narratives people also often say is the zaps are a behaviour adjustment tool. 'Be nice for zaps' ie follow the tone set and preferred by the big accounts, which is obviously something which should be ignored lol

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zaps are useless for human interactions where people are "on the same level" and contribute respectively in the same measure to the conversation. People pay other people in exchanging of speech when there is a knowledge mismatch (pay a teacher to teach you something) or a sort of different "pleasure mismatch" in partecipating to the interaction (pay the rockstar to entertain me) and so on.... In most of the case speech works without money and theres no "incentives to fix" about that.