Caveat: I don’t spend much time thinking about social media and incentives but here’s a thought. Could one build a tool for cross posting between platforms? For example, a musician uploads a video to said tool, selects the platforms for the post (nostr being an option). This reduces friction, and might help the chicken-egg content problem on nostr. If the tool had a way to track engagement/monetization across platforms, this might provide incentive. That said, it requires cheapskates to zap more than 1 sat.