I agree they are using a rebranded cigarette model but sugar isn’t the enemy - although big food and pharma is currently doing everything they can to convince us it is
“If they lied about everything else, what makes you think they aren’t lying about sugar” this phrase was the seed that started changing my mind and made me realize that a lot of the foods we say are bad because they are high sugar, are also laden with seed oils and other processed, artificial additives.
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No doubt the added junk compounds. I still think the sugar, in the amounts they put in everything, is what makes people crave the food while needing continuous all day eating to refuel is the big issue. It's an addiction. Watching people gorge on food while making a grunting sound is hard to witness.