I keep trying to use hashtags specifically because there's no algo on Nostr and I frequently see people in my feed asking if there is a X or Y community around. I hate hashtags on posts, but nothing you can do about it if you want to be discovered by people and make connections.
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Sure it may be cringe, but it's useful. It's tags in blog or news posts on sites.
Now the question about making hashtags not cringe, that can be done. Example for a nostr client: hashtags found at the end of a post would be hidden in the UI, where you'd tap to see them / expose them, and they'd remain functional.