Client doesn't want to use Google for email. Client complains about email going into spam. Enki pulls hair out on a regular basis explaining to client that this is what he gets for having a small email server.
You can follow the emails spec to the T, have everything from DKIM and SPF and DMARC, set to strict. You can have a BIMI record. (I think I'm recalling that acronym correctly.) You can have an IP address that is relatively clean with a decent history of not sending spam.
And you will still get shunted into spam because SMTP is a completely captured protocol at this point. I run more than one email server for myself and others. I've had good reputation following the spec as well as I can. And no matter what, I'm almost always in spam.
Replies (6)
do you have a reverse dns set by your ISP?
how do you test this? with your own gmail account? or the client telling you he landed in the spam folder, cause the recipient told him?
Yeah, pretty much that. with my own gmail account or Because a client reported back.
i have to test this for my mailserver at some point. maybe i am lucky cause the ip is pretty old at this point or i just don't know that my emails land in the spam folder. i get at least some answers to my emails, but maybe that person looked into the spam folder, never asked...
Some providers are stricter than others. Gmail is kind of the worst deal with, They have extra criteria that can land you in the spam folder, even if your email server is up to snuff. Yahoo and Microsoft seem to be a bit more lax.
This is by design and it has nothing to do with preventing spam.
