I just think the next step is clients marketing themselves, not nostr. Just saying nostr doesn't really inform anyone of where to go. From the users point of view they are looking for a new client, not a protocol. Although in nostrs case each new client user is equally a new protocol user :)

I don't think this makes sense. Separate clients by themselves cannot offer a compelling alternative. Hiding the protocol from usets is a losing move. If a client tries to compete in the market as if it was a proprietary platform, and if any succeed it will be by capturing and breaking the network.

I have been writing in bits and pieces. Although not many people are receptive. Also - still trying to wrap my head around the various ideas. That said, the specific idea I was referring to in the note above was for some sort of Nostr “builder’s council” where various Nostr businesses come to together & pool some money to fund some co-marketing initiatives that they may not be able to afford on their own, but could do together.

I see. That could be bad, but could also be good. But what would be these marketing initiatives concretely? It might be easier to get support for specific plans limited in scope than for a generic lifelong organization.