I don't think this makes sense. Separate clients by themselves cannot offer a compelling alternative. Hiding the protocol from usets is a losing move. If a client tries to compete in the market as if it was a proprietary platform, and if any succeed it will be by capturing and breaking the network.

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Bluesky was compelling enough for a Million Brazilians to sign up. I wasn't thinking in terms of "hiding" the protocol. More in terms of: "Join Damus/Amethyst, it's a great alternative to twitter that can't get banned because we use the nostr protocol." Whatever outreach / marketing, i think is more effective it it contains a direct pointer to a client. Because non techies don't want the extra complexity of going 1. nostr 2. *find a client among many 3. register on one of those clients *there's research that says that to many options lead to indecision.