Thnx for the share. I like the idea of this project / it's interesting, since there's no currency and it's just proof of work. Aside from that, the gist: Doesn't utilize Bitcoin and uses its own custom chain (i guess think namecoin but without the link to bitcoin and no currency), no permission required (good), no bidding auction (good, but has a first-come-first-served flow), scarce names/IDs (in the eyes of DNN, not good), names are transferable i think (good or bad, depends on the individual), relias on iana/IPs like the rest, no financial benefits to third-parties (good), one unique acquisition per spend (keeping in mind that 'spend' is processing power and not money), medium operational complexity (requires people to run a node to explore its chain and get a domain and update records, not sure if they have a 'website' or plans for adoptions to make it easy for people), short domain name acquisition time (good).