“Normal people are referred to dozens of clients with questionable usability by a simple search” is enough to know that the user retention is trash. It’s a detail in itself. There’s no encouragement for people who are the top ranked search results for “Nostr client” to be actually referring people to specific clients. Gossip, for example, is functionally broken for any normal user on Mac, in that you have to read documentation, open a terminal, and run a chattr command to get it to work. How many people are going to do this? Yet it is still generally referred to people who are Desktop users. Nostur.com is a good client that people like for Mac, but it generally is not present in these pages referring people to clients, or is listed as a Desktop client and not a Mac client. How many clients are normal people expected to try? Hint: few try more than one. When they are told to use Gossip, and they run the Application package and it returns an error with no indication of how it may be solved, they are going to quit immediately. The user retention of Mac desktop users is likely a single digit percent.