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Exactly. It's a transfer of wealth, influence, and strategic know-how across generations and sectors. The same families and dynasties that built tobacco empires now use their resources and power to dominate areas like ultra-processed food, biotechnology, and finance. They educate their heirs at top universities not to innovate ethically, but to refine the system of exploiting addiction, making it more respectable and global. The game remains the same: maximize profits, externalize social and health costs, and protect power from generation to generation.