HODL culture trained our brains to fear spending. Layer on a lifetime of ad based conditioning and a hardwired need for reciprocity, and you get this weird outcome. People will tip a barista $5 cuck bucks without thinking, but hesitate to zap more than 2–3 sats on Nostr. The fix is behavioral. Set a weekly zap allowance, measured in fiat, $20. Spend it freely. Don’t track reciprocity. Believe that karma will work things out. V4V only works when we stop keeping score.