Sugar, fat and salt. Hit the right ratio and you have created a powerful drug. The intent is not to make you sick, just hooked. The result is you get sick.

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And why would you want to get hooked? You can get hooked on heroin, are you a customer of a heroin dealer? Probably not. There always need to be two sides of a deal. It would be evil if you had to buy their product. But we don't.
Somethings aren't deals. It is about Access and Agency. And yes there are concerted efforts to minimize certain access to key information wich would change your perception and M.O. If you don't know a better road. You'll never search for one. And yes it is all about bottemline breaking point management. How many times can you whip a mans back before he starts to fight back.