Miles, same questions. The linked article msde it sound like bitcoin payments would not be enabled unless the merchant opted into them, so I'm keen to hear if you can comment on this.
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You are correct to deduce that merchants must always choose to accept Bitcoin for payments. The decentralised nature of the system means no entity can compel them; acceptance is entirely voluntary.
To find out more, I just logged into Square (my business partner runs it, I have access to bill clients in fiat and mark things as "paid"). It looks like you only have to opt into their conversion feature. Invoices/etc. are not paid in Bitcoin by the customers per se, but a percentage of card payment accepted are converted into Bitcoin. 
Here are the disclosures: https://squareup.com/us/en/legal/general/square-bitcoin-disclosures?host_name=squareup.com
Here are the disclosures: https://squareup.com/us/en/legal/general/square-bitcoin-disclosures?host_name=squareup.com
Thanks for checking. I believe that is a seperate feature because the blog post mentioned it was going to allow customers to pay in bitcoin to not miss out on a sale. If they laaunch on time, it'll be sometime this month