Socials I don’t think matter. People on socials are poor.
But I totally agree that growing user base very much matters, regardless of whether the new users are poor or rich.
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Even if the people on socials are poor they set sentiment around an asset. Rich people are just people with a lot of money. They still behave the same as anyone else.
And again ultimately new growth is needed to continue moving up towards global money. If growth stagnates that is a bad signal.