An entirely new market is emerging as a result of the development of Nostr and Zaps. Zapvertising has pioneered the idea of "Zaps for ads" businesses. This is an exciting development that has the potential to revolutionize the way that advertising is conducted online. Zapvertising is a new type of advertising that is based on the use of Zaps, which are small amounts of bitcoin that can be sent to other users of the Nostr protocol. When a Zapvertisement is sent, a link, video, or text message is also sent to the user along with the bitcoin. This is a much more direct and transparent way of advertising than traditional methods, which often rely on user data and tracking. With Zapvertising, advertisers are paying users to view their advertisement. The emergence of "Zaps for ads" businesses is a sign that there is a growing demand for new and innovative ways to advertise. Zapvertising is one promising solution to this problem, and it is likely to continue to grow in popularity in the years to come. Thus far, I've witnessed at least three new businesses emerge in this space. It will be interesting to watch how these businesses differentiate between one another and what services they offer to both advertisers and to Zapvertisement recipients.