There are plenty of normies out there, me included, who are interested in what is possible and concerned about the power of corporates and government. But we aren't techies. We don't have the technical skills and confidence to start doing things like wiping the OS off my brand new Pixel phone. Many consider just moving off the Apple ecosystem to be a big step. Many of us would take the steps to take personal security and privacy if we had the support necessary. Obviously we can't go and ask Google how to jailbreak their phone, and no one really knows who to trust on the internet. That's why NOSTR is actually such as cool thing, because we can start to find people that are trusted by our network. So don't be too high time preference. They normies will come, and the knowledgeable will continue to make being sovereign, private, and secure easier. I look forward to when trusted contacts can recommended dedicated AI Chat bots which can personally walk people through things like setting up a BTC node, a LN wallet, an independent phone OS, etc. People want to be doing these things. They just need a guide.