Tariffs are always paid by the consumer in some way. Either reduced quality or higher prices.

The other “flock” was better?

when people stop buying Rao’s and grab the non tarrif’ed Prego, that isn’t hurting the customer financially. it limits their selection sure, but the bottom line is it hurts Rao’s. it’s simply false to say the customer loses quality or pays a higher price. Rao’s is a higher price and the customer still have a choice. Not all sauce is getting tarrif’d

It'll make goods more expensive for everyone unless people decide to start buying the more competitively-priced American-made versions of what they were used to (assuming those cheaper versions even exist in the first place). If we import some version of the good from another country that isn't tariffed, that would also theoretically become more appealing. I guess it's all relative based on the import costs of each type of good.