What old ways do you refer to?
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Direct sponsorship/patronage from a single benefactor.
I think creatives within the v4v space often end up suffering the consequences of a sort of bystander effect.
Where members of their audience or potential audience will subconsciously or even consciously think "oh someone else will give them....x....y...z"
I don't want to go off on too much of a rant about this but I think this would solve a lot of frustrations I've heard people have about v4v.
Also. Keep in mind that conceptually I love v4v and I can remember when Adam first started saying it. So I'm definitely not in any way trying to rally against it.
The bystander effect is an issue. Which is why @Aaron of Essex hosts the shows he shouts at everyone to get their wallets out. Artists don't like asking for money. Just listening to them is payment enough.