Direct sponsorship/patronage from a single benefactor. I think creatives within the v4v space often end up suffering the consequences of a sort of bystander effect. Where members of their audience or potential audience will subconsciously or even consciously think "oh someone else will give them....x....y...z" I don't want to go off on too much of a rant about this but I think this would solve a lot of frustrations I've heard people have about v4v. Also. Keep in mind that conceptually I love v4v and I can remember when Adam first started saying it. So I'm definitely not in any way trying to rally against it.