Watch our founders today at 12:55 EST on nostrvalley.com! View quoted note →

Bitcoin lets us think before we build. The Blueprint and Foundation are complete. Billboard is coming soon.

We don't need Nostr to pay people Bitcoin to watch ads. But we do need Nostr to prevent big tech from co-opting the solution. We could have built Billboard as just another centralized ad platform that pays people in Bitcoin. But that would have been vulnerable to the same problems that plague current advertising: platform lock-in data control eventual monopolization Instead, we're using Nostr as the foundational data layer for attention marketplaces. People publish their attention prices and preferences as public Nostr events attached to their private key. This creates transparent, immutable consent records that any developer can read and build competing marketplaces from. The PROMO Protocol is like HTTP for attention marketplaces - anyone can implement it, preventing any single entity from controlling the system. This approach is better because it creates true decentralization: attention sellers own their private key and pricing data, advertisers can read public signals directly, and the marketplace data is open and uncontrolled by any single entity. Instead of building another platform that could be co-opted, we're building the infrastructure that makes big tech's business model obsolete. This is like using the internet protocol not just for websites, but for creating an entirely new economic system where attention is property, not a resource to be extracted.

Why zapping won't pay the bills, yet Value4Value can't work if people are protective of their Bitcoin. Some value it too highly to zap creators regularly. NextBlock's Attention Marketplace fixes this by creating a sustainable Bitcoin faucet for Nostr. People earn Bitcoin by watching ads, then zap creators. This creates a self-reinforcing circular economy where attention generates value, and that value flows to creators. Instead of hoping for a few generous patrons we're building the infrastructure that makes everyone a potential funder. #grownostr

Nostr doesn't need another client. Nostr needs a business model. Developers build clients for free, people get free social media, but there's no economic incentive to keep the ecosystem healthy. This creates a fragile foundation where clients can disappear, relays can shut down, and the network depends on volunteer labor. Instead of building another client that competes for people, we're building the first business model that makes Nostr economically sustainable. The attention marketplace creates real economic value by turning attention into a trackable commodity with real-time pricing every Bitcoin block. Our approach creates a sustainable economic model for decentralized social media. People get paid for their attention, creating real value. The more people participate, the more valuable the marketplace becomes. Anyone can build competing marketplaces using the same data. Economic activity creates demand for reliable infrastructure. This isn't about competing with existing clients - it's about creating the economic foundation that makes the entire Nostr ecosystem more valuable, not just another free client that depends on volunteer labor. #grownostr

tick tock #nextblock

TikTok just launched their new crypto called "Sunshine" ☀️✨ You earn it by liking charity posts and referring friends, then TikTok graciously converts your imaginary points into real donations (with their money, not yours). Meanwhile at NextBlock we pay you in Bitcoin 🧡 Weird concept, I know. Using real money instead of corporate loyalty points. Wild stuff. #therevolutionwillbeadvertised

TechCrunch

TikTok launches 'TikTok Pro' in Europe with built-in charity program | TechCrunch

The app features TikTok's new "Sunshine Programme," which allows users to support charitable organizations.

We built a digital clock that runs on Bitcoin time. @NextBlock City: Observatory transforms Bitcoin's blockchain into a living astronomical system. Every ~10 minutes when a new Bitcoin block is mined, our virtual Bitcoin Moon and Bitcoin Sun shift position, creating a temporal framework that mirrors natural cosmic cycles. This is the foundation of our temporal architecture. The Observatory powers the mathematical rhythms that will drive our attention marketplace, creating natural scarcity through blockchain timing. Follow @NextBlock City: Observatory now to experience a new way to measure time.

Meta tracked teen girls' deleted selfies to blast beauty ads at their lowest. What if social media valued your attention instead of weaponizing it? #TheRevolutionWillBeAdvertised #nextblock

Yahoo Tech

Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty Ads

You might have heard the famous maxim, "if something is free, you're the product." That's true in a sense — 21st century tech has heralded a prev...

Imagine all these brands having to pay you in sats to watch their ads. Imagine not being forced to watch even if they offered to pay you. Thats how our attention marketplace works. #nextblock #superbowl #grownostr

Super Bowl 59 commercials schedule: Updated list of ads by quarter in 2025 | Sporting News

Here's a complete look at when each ad will air during the Super Bowl.

We're just getting started. Happy New Year from @Ian, @Mandana and the entire NextBlock team! #therevolutionwillbeadvertised #nostr #bitcoin

On NextBlock, she can just turn off ads. Or she can set a higher price for her attention to stack sats through the holiday season. #saticlaus #attentionmarketplace

NextBlock is on its way to #ElSalvador for #AdoptingBitcoin! Catch us at the #Nostr booth and our session "NextBlock: Mine Bitcoin with Your Attention" on Saturday at 10:45am on the Mises Stage. #grownostr

NextBlock: Mine Bitcoin With Your Attention on Social Media :: Adopting Bitcoin 2024 :: pretalx

#trump calls them the censorship cartel. we prefer #chaoscartel Has #trump been purple pilled?

#asknostr #grownostr A leading member of the #chaosCartel announced they are holding our images and videos hostage. They're using “popularity” - a metric they created and control - to decide whose content is worthy of being shown in high quality. We are even more beholden to the Cartel than we thought. The resolution of our photos and videos is only unfucked if it makes them money. Proving once again that this is how the C.H.A.O.S. Cartel sees the world. We work for them. They build incentives like this to keep us churning out more content to feed their attention-harvesting machine. Keeping us addicted and wanting. #NextBlock has no interest in deciding what “deserves” to be shown in high resolution. We have a better solution for our social media app. We know that all social media posts are not equal. On NextBlock, your photo and video posts disappear (expire) after 21 days, unless the cost is covered to keep it around. In a perfect world, posts worth keeping should pay for themselves. #Zaps come from people who like your content. No zaps? No problem! NextBlock’s #AttentionMarketplace has you covered. Earn sats from watching ads. Use those sats to fund your own social media activity. NextBlock’s “Attention Marketplace” is a big 💡 that has the potential to impact multiple dimensions of our digital lives. We’ve spent almost a year thinking this through. We really like this feature of NextBlock. Still, we wouldn’t be a real couple (shout-out to @npub1627m...3aec) if we didn’t have some disagreements. Today's disagreement is... Who decides if a post lives or dies❓ @Ian wants the “market” to decide. Meaning as long as the cost is covered by anyone by the 21st day, the post should live. @Mandana wants the decision to lie solely with the original poster. Meaning only they decide whether the post lives or dies. Is individual ownership more important than the market wanting to keep something up? What do you think?

The Verge

Instagram saves the best video quality for the most popular content

It’s not just your imagination, but it might not matter, either.

The Manifesto