I’m building a private transcript generator, but I refuse to give it a boring, literal name like so many tools have.
I chose a different path: Naming based on a feeling. Here’s how I created the identity for "Ditto" in 4 hours:
I'm a fan of a hundred monkeys' philosophy: names should tell a story, not just a function.
• "Home repair videos" → All Thumbs
• "Recommendation network" → Likewise
My goal? Find a name that feels as frictionless as the tool itself.
I started with a word cloud to capture the "Bitcoin Ethos":
🔓 Open & Transparent
⚡ Frictionless
🕵️ Privacy-first
📖 Reveal
I almost went with "Facsimile," but it felt too archaic and hard to spell. Back to the thesaurus for synonyms.
Then I found it: Ditto.
It’s related to duplicating or copying. It’s short, informal, and positive.
Not to forget: No big brands using it.
For the logo, initially I wanted to merge the "Play" button with the letter "D."
I love typography, so I also played with the standard "Copy" icon. The result is a logo that feels familiar but custom.

Colors weren’t random.
I fed Albers’ "Interaction of Color" and Itten’s "Elements of Color" into NotebookLM for suggestions.
🟡 Yellow: Knowledge & Light (revealing the text).
🔵 Deep Blue: Trust & Privacy.
It’s the visual equivalent of "shining a light" on hidden data.
Total time: 4 hours from blank page to "brand" identity.
By putting in the extra work, I'm building a design portfolio — not just another generic utility.
If you like design or if you're interested in Bitcoin related projects, follow along for the next update.