People are attacking Jack Dorsey all the time but he's the only one that's actually making Bitcoin usable as cash.
Even major Bitcoin advocates that I used to respect a lot are starting to shill fiat on-ramps, and workarounds instead of Bitcoin directly.
And while I know most services are work arounds the more we can reduce the middlemen and swapping, and shrink the gap.
Instead of Bitrefill, we should be using tools like Flexa,
https://www.spritz.finance/, and Cash App to Square, so at the very least on the front-end it looks like Bitcoin is being used, it sends a market signal that people want direct payments.
When you use giftcards services, all the entities see on the Front end is fiat, you had to swap, do all this hard work, just to signal to the market that you like fiat as money.
At least with things like Flexa, and Square there's reporting on the front-end that hey person A used Bitcoin while the companies on the backend receives fiat but if more Bitcoiners use Bitcoiners there then it sends a signal that hey, maybe I should accept Bitcoin directly instead thus reducing, and shrinking the middlemen.
While of course the ideal is running tools like
@BTCPay Server,
@npub1jn78...ydem, and BitCart, etc. more needs to be done on our end to reduce friction for businesses.
But regardless of the mechanism we need to increase direct adoption by any means possible, and send market signals at the very least.
Some companies will develop in house tools, others might use apis, some will convert on the backend but regardless of the situation, we need to focus on increasing adoption.