I don't believe any messenger that requires the spending of crypto to send every message is ever going to attain mass adoption. It might take off among the niche nostr/crypto audience, but it's never going to be on the level of Telegram or Signal. Requiring crypto is inherently self-limiting.

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Ecash is not crypto. It's a minted token backed by anything. People will choose their preferred mint backed by their preferred money. They can use Keychat with any money that has a custodian running a Cashu mint. Even a mixture of different assets while we're at it. It's just that now bitcoin-backed Cashu still dominates.
Free attracts spam, which is by definition not sustainable. Is requiring organizations like signal to self finance by dumping a token on retail, and seeking grants in perpetuity sustainable? Signal does have a subscriber program. I wonder what percentage of staff and server costs, spam mitigation costs of a signal service are covered by revenue.