We hear you — and I appreciate where you’re coming from. It’s true that cacao can seem expensive compared to what’s commonly sold, but nothing in life is truly “cheap.” Everything has a cost, and when we seek out cheap products, that cost is usually carried by the farmer, or by the land itself.
It’s also worth mentioning that cacao powder and cacao paste are two very different things. Powder is made by extracting the cacao butter — the healthy fats that make up around 50% of the bean — often sold off to the cosmetics industry because it commands a higher price. What’s left is essentially a by-product, which still has value but not the full nutritional profile or energetic integrity of the whole food.
With our cacao, we work directly with the farmers, we know their lands, and we see the time and care that goes into cultivating one of the most nutrient-dense foods on the planet. It’s this very process — the proof of work behind each block — that we honour. And just like Bitcoin, it’s a free market: everyone is free to decide what they value most.
Grateful for the conversation and for the chance to share a bit more of what goes on behind the scenes.
