Yes, but they don't understand it and they won't understand it, even most Bitcoiners don't understand it either.
If they did understand it, they would be creating decentralized markets to use Bitcoin, and this is currently totally residual.
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EXACTLY THIS
COULDNT AGREE MORE
It doesn't matter that everyone doesn't understand bitcoin. People don't understand the their prevailing financial system; the trust was always cascaded.
Decentralised marketplaces are limited by the decentralisation of the layer that they're built upon. I think that you're most like to find them appearing on #Pubky