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Engagement equals attention — and attention translates to monetization. Most social media platforms favor content related to geopolitics, wars, and similar topics. Their algorithms actively boost this kind of content because they know it sparks more discussion, which keeps users on the platform longer. This increases user retention and, in turn, the platform’s revenue. « Les mauvaises nouvelles se propagent vite »
On YouTube, it’s also possible to earn that amount, but it takes more effort to build your audience. Other platforms make it easier because their algorithms tend to boost content more aggressively, while YouTube’s algorithm focuses on long-term growth and is more stable.