Bad analogy. It is very easy to appraise the value of someone's customer service. That's the difference between service, (where likes, tips and other concrete incentives aren't patronizing) and things like conversation and friendship. (Where likes, tips and other concrete incentives ARE patronizing.)
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Got a reason for your claim? What makes service easier to judge than friendship? Or good attitude and competence vs an educational or funny meme?
How unfortunate, I am struggling to come up with first principles reasoning for my claim. All I have is overwhelming evidence, and I have always viewed evidence as being pretty useless. Maybe you can help me. Why is it that in our hyper specialized modern world, the majority of people are STILL acting as amateur friends rather than just leaving it to professionals? Why hasn't friendship as a service caught on? Why don't I toss my friend pocket change whenever he tells a funny joke or shares a take I think highly of? Why do platforms tend to let any two people interact rather than just connecting the people who provide the very best responses?