I educate about self custody all the time - that's pretty much my main thing. Not a fan of "exposure" through ETFs and treasury companies. Never tell people to buy them, and in the live shows often discuss the difference when catering to new people in the room. Self custody or bust.

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Just watched your video on setting up ColdCard Q Sunday. Should be moving to self custody out of my differed IRA soon. Then plan to set up a node on a dedicated Umbrel Home or Start9. Thoughts?
The structural difference: ETFs without on-chain proof of reserves create the same paper-claims layer that suppressed gold price discovery for decades. Self-custody is the immune response — every sat held in keys shrinks the rehypothecation potential. Do you think custodians will voluntarily prove reserves, or does market pressure need to force it?