Not sure of the economic term but in the case of this it doesn’t seem like a move on Sheetz part to acquire bitcoin but as more of a marketing tactic to get more influx of “crypto” users to use their crypto, for which their motive is unclear to me. Assuming they want a profit from it are they receiving some kickback from Flexa, or is it to save them transaction fees? Either way it’s a move towards using it more as a means of transaction which is still exciting