African creatives are ready to sell to the world but how will the world pay them?
After 3+ years of bootstrapping @GorillaSats tourism & tech and recently co-founding R2 Consulting, I’ve realized one thing: Africa’s biggest business problem is collecting payments.
For most international customers, paying an African business is full of friction, currency hops, hidden fees, and long delays. If it takes 10 hours and a $10 fee just to send $100, most will simply walk away. Many would rather overpay in America/Europe/Asia than struggle to transact in Africa.
On our side, creators and entrepreneurs are forced to undersell to brokers plugged into the global financial system while even trading within Africa bleeds ~5% back into banks abroad.
The truth is simple: if it’s harder to pay for a safari in Africa than for a tour in Europe, customers will choose Europe every time.
As we talk about innovation, tech, or scaling businesses we need to fix payments first. Only then can African products and services compete globally.
👉 The first question isn’t what Africa can sell.
It’s how Africa will get paid.
