I haven’t fully formed out my ultimate thoughts about this but and I think that Nostr’s strength can be in the form of the portable identity. In terms of end users that’s even too technical or meaningless. It will be “I made a profile for this app or service and I am connecting to the app, my friends are on there. Cool” I guess what I’m also saying is that it’s probably going to work best behind the scenes and maybe the social media aspect we have presently was a good enough bootstrap for that. It’s going to be apps that use nostr rather than “nostr apps”.