Pretty easy:
- produce content of interest (not just Bitcoin, privacy, and Nostr)
- keep searching and engage with others beyond your group.
- patience. People will come and stay if you do those things.
Groups I miss from other platforms:
1) DJs and music producers
2) local meets that happened IRL after finding each other on <insert social>.
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Cold start problem. People do not post content to where their audience is not. Why would they? Content follows audience, not the other way around.