I guess there's no way to make money off of "be who you naturally are". it bothers me that some younger people might think that these are answers. I bet some kids are completely comfortable in their skin, and others are not. or if "rebelling" nowadays is taking some hormones instead of just earrings and tattoos. however smoking/drinking is marketed to kids too, and that is also very body altering. the state of California cracked down on flavored vaping products marketed to kids. these kinda laws will also be needed for pharma/medical companies for hormonal and surgical augmentation. we just need to get the public aware of this modern version of snake oil/skin whitening/etc salesmen.