Keys are simple, external 3rd party dependencies aren't (and, as you note, may not be any more secure). It's all about ease of use for non-technical users. But the days of nsec login are numbered, we just need really solid flows for secure custody. nsec.app comes close.

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It's a good start, but ultimately a custodial honeypot. Self-hosted bunkers are much better, but hard for normies. Multisig could be a great way to solve this, I know it's been worked on some.