Zaps are like pennies and coins we exchange for value, and in the coming years, 95% of the audience won't care about Zaps or lightning payments. Right now, we care because it's new and necessary from a business perspective for fast and secure payments. ( for businesses and Creators ) only 5% The majority (95% ) only care about value— news, fun, lessons, entertainment, connecting, and solutions to problems. Five things that will excite the majority of the audience: 1. Simple and interesting UI/UX 2. Easy connection and discussion 3. Smooth loading and consumption 4. Privacy (no data collection) 5. No constant selling Two main tasks: 1. Design to attract and entertain 2. Create marketing assets to rank fast