Website isn't a must at first. Just create, and build your goods. Then just hop on @Shopstr Markets to start. There's @Plebeian Market as well. All based on Nostr. You can test the market that way. See if you're products are wanted. But don't give up after just a few weeks. You have to push forward. Only way to truly see. If, and when, business picks up. Then worry about other avenues of sale.