That's why it's augmented with web of trust. Regular users who have established their npubs as non spam can post all they want without proof of work, so the proof of work requirement for new users can be as high as it needs to be to make spam manageable
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Defining an effective threshold for "as high as it needs to be" is the problem. And this is well known. PoW was abandoned as a spam deterrent in emails precisely because no threshold could simultaneously block spammers (especially those with access to server farms) and remain practical for legitimate users (particularly considering smartphone and low-powered devices).
And for emails it was actually easier (deterrence was against spamming millions of mails, not just sending few hundred events to saturate a relay).
For me it is really surprising to see PoW being tried again in Nostr: history shows it is not going to work.